Weeks out from launch

Know you're ready before the money is locked.

Weeks out from launch, one assumption is riskier than the rest. Vantage finds it before production, packaging or media spend is committed.

The question that decides it

What could still sink this launch?

Every Vantage call ends in one of five: Proceed, Refine, Validate, Pause or Stop.

What Vantage answers

The calls in front of you, made on evidence.

The one guess that would hurt most if it's wrong, ranked above the rest.

ProceedPause

ii.

What the retailer has actually committed to, versus what the plan assumes.

Pause

iii.

Trial, repeat and the order quantity, checked against each other.

RefineProceed

What it looks like

Product record Sample

Grain-Free Puppy Kibble

Launch decision

Verdict · PausePause until the shelf slot is confirmed

Demand checks out. The launch plan only works with space it doesn't have yet.

Evidence

68 of 100 dogs finished the bowl in the palatability test.palatability_test.pdf

Assumption

The grocer gives it an eye-level slot this fall.Buyer email · not confirmed

Inference

On the bottom shelf, trial falls below what the plan needs.Category velocity by shelf

Next dollar goes to

Hold production. Reopen the call when the buyer confirms the spring reset slot.