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Wellness & Supplements

A real benefit, a legal claim, and a reason to keep taking it.

Supplements live or die on whether people can feel the benefit and keep taking it. Vantage checks the claim, the dose and the adherence pattern before you commit.

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The question that decides it

What makes this worth buying instead of the dozens of products beside it?

Every Vantage call ends in one of five: Proceed, Refine, Validate, Pause or Stop.
Decisions that come up here

The questions that decide this category.

i.

Is there enough evidence to support the claim at this dose?

ii.

Is the benefit something a consumer can actually perceive?

iii.

Does the adherence pattern support a subscription model?

iv.

Is this different enough from adjacent products on the shelf?

v.

Is a clinical or perception study the next thing worth buying?

What usually kills a launch hereclaim strengthperceptibilityadherence and churnsubscription economicscategory samenessregulatory exposure
What it looks like

A sample decision.

Product record Sample
Magnesium + Ashwagandha Sleep Gummy
Concept
Verdict · ValidateValidate that people feel the difference

The subscription plan depends on a benefit nobody has measured.

Evidence

Both ingredients have published research at this dose.Ingredient literature review

Assumption

People will notice better sleep within two weeks.Not checked yet

Inference

Without a felt benefit, churn after month one will be high.Category subscription data

Next dollar goes to

A 3-week perception study with 80 people and a sleep diary. About $10,000.

What you bring

  • The concept, deck or product brief
  • Any research you've run: surveys, panels, taste tests
  • Sales, repeat or retailer feedback, if it exists
  • Your price and cost assumptions

What you get back

  • One call: Proceed, Refine, Validate, Pause or Stop, with the reasoning
  • Every line labelled evidence, inference or assumption, with its source
  • Confidence based on how well the evidence holds up
  • The next test worth paying for, and the result that would change the call
Related

Also useful.

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