For investors and accelerators

See which brands' evidence holds up.

Every brand pitches with a different deck and a different idea of what “consumers loved it” means. Vantage puts each product on the same evidence standard, so you can compare them fairly.

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The question that decides it

Is the demand evidence strong enough for the next check?

Every Vantage call ends in one of five: Proceed, Refine, Validate, Pause or Stop.

What Vantage answers

The calls in front of you, made on evidence.

How strong is the demand evidence?

Waitlists, surveys and sell-through, labelled for what each actually proves.

ProceedValidate

ii.

What's the riskiest assumption?

The one guess the plan depends on, named before you commit.

ValidatePause

iii.

How do we compare a cohort?

Several products, one standard, side by side.

ProceedStop

What it looks like

A sample decision.

Product record Sample

Mushroom Coffee Pods

Concept

Verdict · ValidateValidate repeat before the follow-on

Strong launch buzz. The evidence for repeat purchase is thin.

Evidence

4,200 waitlist sign-ups in six weeks.Brand data room

Inference

Waitlist interest predicts trial, not repeat.Category pattern

Assumption

40% of buyers will subscribe after the first box.Founder model · not checked

Next dollar goes to

Ask for 8 weeks of repeat data from the DTC pilot before the follow-on decision.

What you bring

The concept, deck or product brief
Any research you've run: surveys, panels, taste tests
Sales, repeat or retailer feedback, if it exists
Your price and cost assumptions

What you get back

One call: Proceed, Refine, Validate, Pause or Stop, with the reasoning
Every line labelled evidence, inference or assumption, with its source
Confidence based on how well the evidence holds up
The next test worth paying for, and the result that would change the call

Also useful.

RoleFoundersRead more →Use caseSize up a new ideaRead more →Use caseIs more research worth it?Read more →

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