Customers
Don't guess. Know before you commit.
Each story follows one product through one decision: what the team was deciding, what Vantage found, what they did, and what happened next.
Illustrative examples for now. Customer stories replace them as brands approve them.Plenty of demand, nowhere to stand.
An adaptogen focus tonic with real interest and no clear place on shelf.
Read the breakdown →An $8K test before a $180K production run.
High-Protein Breakfast Cookie. The plan rested on people swapping breakfast for it, and nobody had checked.
See the full decision →