Start with one decision. Add more when you need them.
Try your first product free. No credit card. Paid plans start at $49/month based on how many product decisions you want active at once.
Cancel any time.
- 1 active product decision
- Unlimited evidence updates
- Category-specific analysis
- Current recommendation only, no outcome capture or version history
- 1 active product decision
- Unlimited evidence updates
- Full decision history
- Category-specific analysis
- Outcome capture
- 5 active product decisions
- Unlimited evidence updates
- Portfolio view and comparisons
- Up to 3 teammates
- Shared evidence library
- 20 active product decisions
- Unlimited evidence updates
- Shared workspace and roles
- Benchmarks across your own outcomes
- Exports and reporting
An active decision is a product question you are currently working through in Vantage. When you are done, archive it and use that space for the next decision.
Enterprise plans with SSO, custom decision volume, and governance are available. Get in touch. Genuinely expensive work (commissioned consumer research, premium external data, expert review) is quoted separately rather than bundled into a seat price.
Questions
No. Every plan, including Free, includes unlimited evidence and unlimited re-analysis. The price is for how many products you're actively deciding on, not for how much you use the tool on each one.
Free runs the same category-specific analysis on one active product: evidence, inference, assumption, and a current recommendation. Starter adds outcome capture and full decision-version history, so what you decided and what actually happened stay connected over time instead of only ever showing the latest call.
Bringing your own evidence and directional (modeled) validation are both included and clearly labeled as such. Commissioned respondent research, premium external data, and expert review are quoted separately, since those have real third-party costs.
Yes, from Settings. Cancellation takes effect at the end of your current billing period, and you keep access until then.
No. It works the same way for reformulations, repackaging, pricing changes, claim changes, and channel expansion. The lifecycle stages fit any decision about an existing physical product, not only a first launch.